Branding yg paling ampuh di era HORIZONTAL saat ini adl dg memanfaatkan 3F (FANS, FRIENDS, FOLLOWERS) utk ngomong di socmed. . + PEER-POWER matters. + MANY-TO-MANY conversations matters + CROWD activations matters . Heboh McD + BTS adl kecerdasan marketer meramu sebuah kampanye yg memanfaatkan VIRALITAS dgn cara mengaduk-aduk emosi n kondisi pisikologis para FANS.

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