Pasca pandemi, jualan scra virtual via Zoom (VIDEO SALES CALL) bakal mjd kenormalan baru.

“Face-to-face selling (only) is DEAD”

Namun byk salesmen yg tak sadar bhw posisi wajah di layar Zoom (FRAMING POSITION) saat mempresentasikan produk ke calon klien ternyata menentukan efektivitas penjualan.
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Contohnya posisi “SKYDIVER” (foto kiri atas) dmn posisi layar laptop Anda terlalu rendah shg langit2 ruang Anda terlihat oleh si calon klien.

Atau yg paling parah, jika muka Anda gelap (“BLACK-OUT”) di layar akibat backlight dr jendela di belakang Anda.

Celakanya, tampilan wajah Anda di layar calon klien ternyata sgt menentukan SUKSES PENJUALAN.

Posisi framing yg sembrono bs mengakibatkan:

– Cognitive OVERLOAD
– Negative EMOTION
– Bad PERCEPTIONS
– Low CREDIBILITY
– Less TRUSTED

di mata calon klien. Dampak fatalnya, SALES CLOSING gagal total. Wow, seserius itu? 

For VIRTUAL SELLING SKILL, check:

bit.ly/inventure-webinar

Follow @yuswohady @inventureknowledge

Sumber foto: Blount, 2020

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